Omnibus Surveys
For over 15 years
the Hunter Valley Research Foundation has conducted
quarterly Omnibus or multi-client surveys of residents
and businesses in the Hunter Region, adding Central Coast and Upper Hunter
surveys more recently.
Omnibus surveys are a cost
effective way of reaching a representative sample in a
timely manner. A number of clients can ‘climb on board’
the same survey, share set-up and running costs, while
maintaining confidentiality in questioning and
reporting.
How might you benefit from research
collected using our Omnibus Surveys?
-
Find out how or where people have heard of your
(i.e. How effective
is your advertising campaign?
-
Clarify perceptions in the marketplace of your
organisation, product or service
-
Measure
how your organisation ‘stacks up’ against your major
competitors
-
Collect benchmarking or longitudinal information
over several surveys
This research can assist you to:
-
More effectively understand your customer base and
their motivations
-
Verify or alter your promotional position or
strategy
-
Measure the effectiveness of current promotional
activities
Residents' Omnibus Survey Specifications
-
300 telephone interviews conducted with residents
aged 18 years and over within each region
-
Sampling ensures a representative population sample
from each region
-
Demographics information collected for sex, age,
household size, tenure type & work status /
occupation of the respondent
-
Assistance is provided in determining your needs,
question design (anywhere from 1 to 10 questions)
and analysis of results
-
Experienced research manager and telephone
interviewers ensure a quality, independent project
-
Survey results are provided in a compact report (&
electronically) including executive summary and
detailed tables of results (+ demographic
breakdowns)
Cost
-
A final
costing is provided to each client following
questionnaire development.
-
The following table outlines the basic
cost of using the Omnibus survey.
| Standard Client Report |
$550 |
|
(Includes data cleaning, analysis & report) |
|
| Plus the cost per question |
|
|
(Includes questionnaire development, CATI
programming, piloting the survey & interviewing) |
|
|
Up to 50 words in length |
$575 |
|
51 to 100 words in length |
$800 |
|
101 to 150 words in length |
$1,025 |
|
Open-ended questions |
$1,100 |
|
(Including entering responses at interview stage
& coding of results) |
|
|
EXAMPLE PRICES (excluding GST) |
|
|
A report plus 2 short questions |
$1,700 |
|
A report plus 2 long questions |
$2,600 |
|
A report plus 1 short & 1 open-ended |
$2,225 |
Timetable for
2008 Omnibus Surveys
2008 Hunter Region Domestic (Household)
Omnibus Timetable
- MARCH 2008 OMNIBUS
26 February - Final date for questions
Interviewing to commence 3 March
Reports completed 4 April
- JUNE 2008 OMNIBUS
26 May - Final date for questions
Interviewing to commence 2 June
Reports completed 4 July
- SEPTEMBER 2008 OMNIBUS
25 August - Final date for questions
Interviewing to commence 1August
Reports completed 3 October
- DECEMBER 2008 OMNIBUS
10 November - Final date for questions
Interviewing to commence 17 November
Reports completed 19 December
Go Top
2008
Upper Hunter Domestic (Household) Omnibus Timetable
- JUNE 2008 OMNIBUS
19 May - Final date for questions
Interviewing to commence 26 May
Reports completed 27 June
- DECEMBER 2008 OMNIBUS
3 November - Final date for questions
Interviewing to commence 10 November
Reports completed 12 December
Go Top
2008
Central Coast Domestic (Household) Omnibus Timetable
- MARCH 2008 OMNIBUS
18 February - Final date for questions
Interviewing to commence 25 February
Reports completed 27 March
- SEPTEMBER 2008 OMNIBUS
1 September - Final date for questions
Interviewing to commence 8 September
Reports completed 10 October
Go Top
Business Omnibus Surveys
The Foundation also
conducts regular surveys of businesses in the Hunter,
Upper Hunter and Central Coast. These are
conducted at the same time as the household surveys.
The surveys are used to
gauge business perceptions to the local economy, their
current and anticipated business performance as well as
a range of broader issues such as the use of computers
and the Internet.
Testing public awareness and attitudes is essential for those wanting to understand their customers, clients and users. Building this research back into your organisation’s strategic plan can give you the competitive edge.
For more information on the omnibus contact Clare Hogue
|
